Redd Pen: Serita Jakes Home Collection


Serita Jakes is an extremely busy and loving mother who often travels for business, but there’s one thing about her, she loves being in the comfort of her own home. We were called on by TD Jakes Enterprises to create content for Mrs. Jakes and her upcoming home collection line by the name of “Serita Jakes Home”. We sat down with Mrs. Jakes and her team and created a unique strategy outside of the traditional candle direction. Home is where the heart is and that’s what we wanted to communicate to the home goods audience. We created photo and visual content to bring her website, branding, and most importantly personal story to life to help resonate with people who can relate with wanting to keep home close to their hearts. Watch the video below to gain insight about the Serita Jakes Home brand.

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