With the exciting breath of fresh air that Reebok’s Creative Director Swizz Beatz has brought to the brand, many fans of Reebok who didn’t know him often wondered who and why was Swizz Beatz chosen to represent Reebok. His amazing story of sleeping on floors and pouring his heart into the music industry until he hit stardom at the young age of 17 as a music producer for Ruff Ryderz was never really told on camera. Everything that Swizz Beatz believed in fell in line with Reebok’s culture and they wanted to show the world that. We were contacted about the idea and contributed creative direction on how we could tell his story in a powerful way as well as shedding light on Reebok’s classic culture through Swizz Beatz. We set on a 2 day shoot where we would go back to his hometown and relive moments on the times of his come up and document it all on camera. Swizz Beatz loved the idea so much that he contacted great friends and mentors that he grew up with to contribute on telling the story of their adventures with Swizz Beatz which added an amazing element to the visual. Check it out below to see how “Art is Life” with Swizz Beatz.